Monday, 19 May 2014
@SGMJ_Officiel Sergent Major launches its 2014 Summer Collection
Sergent Major, a French clothing brand for kids who dare to dream, launches its 2014 Summer Collection dubbed “Sous les Palmiers de LA” (Under the Palm Trees of LA) this month at Sergent Major stores across the UAE. The collection takes inspiration from the sun, sea and palm trees of Las Vegas, which make up the perfect ingredients for an activity-packed summer bursting with surf-attitude.
Sergent Major starlets will be seeing life through rose-colored glasses, daring Hawaiian prints and mirrored shades to ensure they are the belles of the beach. Baby girls will be taking a fresher approach in watermelon and pineapple blends combining in a coral vibe that is lifted with touches of neon and inky glitter. On the other hand, surfboards under arms and off the boys go to cruise the waves in relaxed outfits with fresh splashes of turquoise and peppermint livened up with dashes of bright orange.
Sergent Major stores are located in Dubai Mall, Dubai Festival City, Abu Dhabi Mall and Al Wahda Mall.