Tuesday, 6 May 2014

@HP offers more choices for affordable, HP-quality printing and first-to-market features with new Deskjet Ink Advantage printer

HP offers more choices for affordable, HP-quality printing and first-to-market features with new Deskjet Ink Advantage printer


HP announced the launch of new HP Deskjet Ink Advantage printers that offer more choices for affordable, HP-quality printing, including first-to-market technologies such as wireless direct printing that does not require a network.(1)


With the new Ink Advantage printing systems, HP is making quality printing more affordable for home users and micro-business customers, enabling them to print up to two times the amount of pages for the same cost.(2)
•             The HP Deskjet Ink Advantage 4645 e-All-in-One printer now comes with an intuitive graphic display for easy printing, scanning and copying, while delivering high-quality prints at low running costs

“HP has an unrivalled track record of bringing industry-leading innovation and choice to our customers. Our growing HP Deskjet Ink Advantage portfolio will offer more affordable choices that allow our customers to print more at a lower cost, without sacrificing quality or reliability,” said Merc√® Barcon, Vice President, Supplies, Printing Systems, Europe, Middle East and Africa.

HP was the first to introduce the Ink Advantage series that enables customers to print up to two times the amount of pages for the same cost (2).  HP’s new Deskjet Ink Advantage printers are enhanced with features and fast print speeds, while offering different price-points to address customers’ varying needs.

With HP Deskjet Ink Advantage 4645, you can boost home office productivity for less, print up to 2x the pages for the same cost, control costs and save without compromising on performance. The printer offers affordable printing, scanning, faxing and copying, and easy mobile printing from your smartphone, tablet or notebook.

The HP Deskjet Ink Advantage 4545 e-All-in-One printer is available at a starting price of AED 455.(7) The printer is an ENERGY STAR® qualified devices that can save the use of paper by up to 50 per cent with automatic double-sided printing and copying.

Low-cost, HP-quality printing
Two new ink cartridges, the HP 650 and HP 655 series, are being introduced with the new HP Deskjet Ink Advantage printers. These Original HP ink cartridges can print up to 600 pages at AED 40 while delivering archive-quality documents and lab-quality photos.  The innovative HP Ink Advantage system allows students to shine by printing education content and outstanding school projects affordably, while home- and micro-businesses can enjoy reliable printing at low running costs.

The exceptional reliability offered by HP Deskjet Ink Advantage printers also allows users to reduce the cost of printer damage and reprints from messy leaks, spills and clogged cartridges with the use of alternatives.

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