FREDERIQUE CONSTANT PAYS TRIBUTE TO THE MIDDLE EASTERN MARKET BY LAUNCHING ITS FIRST BOOK IN DUBAI
“Live
your passion – Building a watch manufacture” documents the principles of
success for Frederique Constant
Frederique Constant has emerged as a leading retailer of Swiss timepieces that
encourages one to “live your passion” and also share that passion with others.
In line with this motto, Drs Peter C. Stas, CEO of Frederic Constant was in
Dubai to unveil the first book that documents the journey and legacy that has
enabled Frederique Constant to become a successful and internationally-recognized
name in affordable luxury timepieces.
Entitled
“Live your passion – Building a watch manufacture”, the
book is a mix between a coffee table and business book that tells the story of
how Frederique Constant came to be and the people who were instrumental in its
success, juxtaposed with never before seen photos and images. “Accessible luxury”
is a concept that has been the basis of the creation of Frederique Constant
over twenty years ago, and the book is a testament to the value proposition of
the company and an answer for all those who ask, “Tell me, what is the single
most important success factor?”
With the emerging importance of the
United Arab Emirates as a hub for tourists, retail and luxury in the Middle
East, the book was launched in collaboration with Ahmed Seddiqi & Sons, who
are the sole retailer for Frederique Constant in the Middle East.
No comments:
Post a Comment