Wednesday 20 November 2013

@MaisonChocolat La Maison du Chocolat opens in @TheDubaiMall



Luxury French Chocolatier opens first boutique in Middle East


Renowned international luxury chocolatier La Maison du Chocolat officially opened its doors in The Dubai Mall on 20th November 2013. The grand artisan’s first boutique in the Middle East will offer its exceptional, highly sought-after creations in a warm café setting from its exclusive Fashion Avenue location. A reference for deluxe chocolates the world over, La Maison du Chocolat’s creations are handmade with inimitable artistry, showcasing the brand’s true savoir-faire and incredible craftsmanship.

“We are proud to be bringing our values of excellence, creativity and luxury to the Middle East and to enter the market with this prestigious boutique. Our chocolates offer not only exceptional taste and the best ingredients, but are the pure embodiment of Parisian art-de-vivre,” said Geoffrey D'Anglejan, Managing Director, La Maison du Chocolat.

La Maison du Chocolat was founded in 1977 by visionary Robert Linxe and has crafted incredible chocolate creations of unique taste in its famous Parisian atelier ever since. The brand carries on the tradition of its grand classics and each season, crafts new chocolate collections, showing that the art of chocolate is ever-evolving. Nicolas Cloiseau, Master Chef of La Maison du Chocolat, maintains a signature taste throughout his work, from the delicate chocolate covering, to the sumptuous ganache, following through to the chocolate pastries.

The Maison typifies artisanal expertise imbued with elegance and finesse, always pushing the limits in search of new sources of taste. Selecting only the finest cacao beans and best vintages available and through the subtlety of balance, mastery of craftsmanship and dedication to innovation, La Maison du Chocolat’s creations are one-of-a-kind. La Maison du Chocolat has taken the science of balance and associations to an art form, creating perfect harmony on the palate and a unique experience of excellence.

“With the introduction of La Maison du Chocolat, we are bringing a taste of French luxury lifestyle to the region. It is a certain lifestyle that the Maison offers, and is a perfect reflection of the dreamlike universe of delicate artistic creations; La Maison du Chocolat is an overall experience unlike no other,” added Wissam Al Mana, Executive Director of Ikram Group, La Maison du Chocolat’s partner in the Middle East.


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