Tuesday 22 October 2013

@modaoperandi @StarwoodBuzz MODA OPERANDI AND ST. REGIS HOTELS & RESORTS UNVEIL ODA OPERANDI AND ST. REGIS HOTELS & RESORTS UNVEIL “THE ONE THAT GOT AWAY” VIDEO SERIES

MODA OPERANDI AND ST. REGIS HOTELS & RESORTS UNVEIL
THE ONE THAT GOT AWAY” VIDEO SERIES
Tales of Fashion Love Lost as Told By: Karlie Kloss, Poppy Delevingne, Caroline Issa, Anna Dello Russo
Moda Operandi, the first online luxury retailer to provide consumers access to the full collections of top designers directly from the runway, in partnership with St. Regis Hotels & Resorts, launches today “The One That Got Away,” video series featuring tales of fashion heartbreak and how to find the dress you love again with Moda Operandi.
"Our fashion friends, including editors, models, and muses, relayed their tales of missing out on a favorite runway look in a world before Moda Operandi,” said Lauren Santo Domingo, co-founder of Moda Operandi. “It's the story of 'the one that got away.' Thankfully, no look will ever get away from us again."
Filmed in Paris and at the celebrated St. Regis New York, the modern-day fashion icons share the moment when they discovered the one, and how it slipped through their fingers. Recalling the look, touch, feel, it is revealed that the one who got away is not a lover in the common sense, but a dress from a fashion show so amazing that they just had to have it, but it was never to be seen again.
However there is hope, as the conclusion presents a solution to avoid this from happening: don’t let the one you love escape again, instead preorder that coveted runway look on Moda Operandi.
Produced and directed by Moda Operandi’s Bettina Santo Domingo, the video series features a coveted coterie of style influencers that includes Karlie Kloss, Poppy Delevingne, Caroline Issa, Elettra Wiedemann, Anna Dello Russo, Giovanna Battaglia, and Leandra Medine.
“Clothes have the power to make you feel a certain way, and it doesn’t have to be a couture gown that can make you feel beautiful or confident or sexy, it is how you wear it at the end of the day,” model Karlie Kloss shared. “That's the power of beautiful clothes - they are like works of art and can affect the way that you feel.”
“The One That Got Away” is a continuing series from Moda Operandi and St. Regis Hotels & Resorts, which recently unveiled a new era of glamour at its iconic St. Regis New York following a multi-million dollar renovation. You can watch the video series by visiting http://modaoperandi.com/onethatgotaway and  shop the latest trunkshows straight off the runway.

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