Ash Haute Couture at Soirée Boutique - A ROYAL SEAL OF APPROVAL

Soirée Boutique, the multi brand designer haven, celebrated the launch of designer Ashna Kalra’s ASH HAUTE COUTURE collection with an intimate VVIP charity event in the presence of HH Sheikha Fatima Bint Hasher Al Maktoum attending on behalf of the Rashid Pediatric Therapy Centre.

The SS13 ‘Amour’ collection combines contemporary feminine tailoring from the west with eastern influences, producing luxury clothing and clutches that portray an image of playful yet glamorous femininity. With attention to detail and with the use of high quality fabrics and workmanship the collection is young and accessible.

ASH HAUTE COUTURE’s colourful SS13 ‘Amour’ collection wowed the gathered VIPs including HH Sheikha Fatima Bint Hasher Al Maktoum who graced the event with her attendance on behalf of The Rashid Pediatric Therapy Centre, and spent an approximate 2 hours socializing with media and guests while she shopped from the beautiful collection.

 Mariya Kassam, owner of the Soiree boutique dedicated a percentage of the sale proceeds to the children in need at The Rashid Paediatric Therapy Centre, along with a personal donation of 50,000.00 AED for the centre.