Shift up a Gear to the Real Performance Shave with the all New Braun Series 5

Motoring Technology Meets Shaving Performance in Braun’s Series 5 Shaver

The all new Braun Series 5 powers through your daily shave with expert handling and effortless control like a high-performance sports-car that masters even the most challenging areas of a man’s face, leaving you revved up and ready to take on the day.

With maximum performance, it has all the power a real man needs to get the job done, unlike other shavers that can falter on problem areas. With FlexMotionTec and an upgraded motor delivering 20% more power, it seamlessly combines turbo performance and outstanding design without compromising on skin comfort.

Sleek and aerodynamic, the Series 5 is built using monocoque technology and fibre-reinforced materials – the same used in premium lightweight sports cars.  The shaver features an intuitive interface and clear, geometrical slip-proof contact surface. A black rubber dotted surface similar in design to a sports car steering wheel covers the reverse of the shaver, making it lightweight for supreme maneuverability, robustness and the highest durability.

On top, the new Series 5 is waterproof up to 5m for full washability - is the first shaver to feature the new Intelligent Clean&Charge Station, proven to clean more hygienically than tap water. The four-action alcohol-based intelligent cleaning system automatically cleans, charges and lubricates your shaver at the touch of a button.

Bushra Iqbal, Brand Manager for Braun in the Arabian Peninsula said: “The new Series 5 physically embodies power and testosterone – the attributes associated with a real man, as well as perfectly capturing the essence of Braun design innovation. This is expressed throughout the stylishly engineered design down to the very last detail, including the usage of red accent colour which is usually found on sports car brakes as a signal of dynamic performance.”

Beneath the stylish, beautifully engineered design is power where it matters – under the hood! The powerdome houses full-throttle shaving technology that delivers peak performance without compromise.

The new Series 5 is equipped with a unique combination of power and precision. For precision it features the new FlexMotionTec technology; dynamic Micro- and Macro-Motion suspension that interacts with precision for significantly better skin contact even on difficult areas of the face, for efficient shaving with less skin pressure. Together with the patented UltraActiveLift oscillating trimmer, which lifts and cuts flat lying and problem hairs in the neck and chin area, FlexMotionTec delivers a clean shaven neck in fewer strokes.

The new Series 5 packs a punch when it comes to full throttle shaving technology and outstanding design to deliver an efficient, yet comfortable shave on every area of your face.

The new Braun Series 5, with its striking technology and the sleek design, is now available across the GCC.

Double the excitement with Braun and get a chance to win a full-day driving experience, behind the wheels of a thrilling V8 powered car on one of the most exciting racetracks in the region, with every purchase of the new Braun Series 5 shaving machine. This limited offer is valid at select stores across the region from 15 December 2012 till 1 January 2013.