Harley-Davidson UAE wraps up the “Open House” day in Dubai and Abu Dhabi celebrating 110 years anniversary and feeding school kids in partnership with the United Nations World Food Program

October 15 2012 – Harley-Davidson UAE wrapped up its “Join the Ride, Change Lives” Open House Day in Dubai and Abu Dhabi with another year of great success and an attendance of approximately 233 riders; launching its 2013 model year line of the most dazzling motorcycles earmarked with big bold metal finishes attesting to Harley’s long-standing riding legacy.

2013 had also marked the 110^th anniversary of the iconic brand starting from Milwaukee all the way to Rome and in dozens of other cities all across the globe and commemorating decades of classic motorcycles and classic good times.

Building on the resonating success of “Make Every Day Count” in 2011 which donated a cheque amounting to $20,600 to the United Nations World Food Programme; Harley-Davidson Middle East and North Africa (MENA) again achieves a great success with the 2012 Open House Days under the theme ”Join the Ride, Change Lives” which hosted  both riders and non-riders in countries including Oman, UAE (Dubai, Abu Dhabi), Qatar, Bahrain, Kuwait, KSA (Riyadh, Jeddah, Dahran, Jubail), Lebanon, Jordan, Egypt and Morocco.

“We are so proud to see the MENA region expanding with great demand from loyal riders to attracting new ones on board. This year’s open house parade proved to be a great success in its second year and we thank everyone who participated and made this event happen” says Paul De Jongh – Country Manager Harley-Davidson MENA

The UAE (Dubai, Abu Dhabi) event saw hundreds of Harley and non-Harley riders summing up to approximately 233 riders along with other Harley aficionados; who got together to embody the spirit of camaraderie and embrace the road for a good cause helping raise funds for the United Nations World Food Programme (WFP) to feed school kids in the MENA region.

All riders were invited to buy Harley-Davidson pins to raise money that will be donated to feed over thirty underprivileged school children a day.

Country Manager MENA Region, Paul De Jongh, says “The 2012 Open House Day was a strong testament to the brand’s image of being a devout supporter to the community. Wherever the brand is in the world, Harley-Davidson makes sure to spread good deeds. This is the true character of our loving riders who live up to this spirit each time they start their bike. We are proud to have them with us all the way”.

The 2013 line includes: Super Low, 1200 Custom, Forty-Eight, Seventy-Two, Street Bob, Super Glide Custom, Wide Glide, Fat Bob, Switch Back, Fat Boy, Fat Boy Lo, Black Line, Softail Deluxe, Heritage Softail-Classic, Night Rod Special, V-Rod Muscle, Road King, Street Glide, Road Glide Custom, Road Glide Ultra, Electra Glide Classic, Ultra Classic Electra Glide, Electra Glide Ultra Limited, CVO Road Glide, CVO Ultra Classic Electra Glide, CVO Road King, CVO Breakout, and Tri Glide Ultra Classic.